Greene King - Brand New Beers, Centuries In The Making

Description

Definitely the craziest thing I've ever done in camera. It’s a replacement animation using 355 unique laser-cut cans. Behind the scenes + reading material here: https://vimeo.com/762271043/7804dc22f2 We wanted to show the heritage and expertise that goes into this craft beer, so we set out to combine traditional craft with modern technology. We came up with the idea to turn the beer can into a 360° projector, so legends can burst out of it - but pulling that off turned out to be a mind boggling