Sul sul! We worked closely with The Sims team to bring The Sims design system to life through a vibr

Description

Sul sul! We worked closely with The Sims team to bring The Sims design system to life through a vibrant motion system.\n\nLeaning into The Sims’ tone of voice, we developed motion principles that result in a playful and wide-reaching motion toolkit that spans across logo animations, transitions, social assets, and much, much more.\n\nOur work also includes the brand mnemonic, the intro animation that plays every time a Sims player loads the game, that will be seen by millions for years to come.