Beyond the yellow sea: How LOVE evolved the Hippeas identity for a high-stakes retail environment

Description

Hippeas has long been the poster child for “better-for-you” snacking design. Since its launch, the brand has relied on a bold, minimalist visual language – a signature sun-yellow and a simple “smile” logo – that earned it instant cult status and cultural credibility. But as any senior designer knows, what works for a single-SKU disruptor […]What to read next: How fertility branding evolved to show both science and soul | The most-read stories of 2025: New work | The Longevity Lessons: Coley Porter Bell (est. 1978) | What is your earliest design memory?