RayNeo | Brand Identity

Name: RayNeo | Brand Identity
Uploaded: 2026-03-19T12:30:14+00:00
Channel: Han Gao
Description: Inspired by optics and velocity, the mark is formed through the precise recomposition of dynamic elements into the fleeting silhouette of a bird in passage. The image captures a moment of motion rather than a fixed object, aligning naturally with the brand's Chinese name. Light, directional, and immediate, it expresses a spirit of speed, clarity, and forward movement.

by Han GaoMarch 19, 2026on Behance

Inspired by optics and velocity, the mark is formed through the precise recomposition of dynamic elements into the fleeting silhouette of a bird in passage. The image captures a moment of motion rather than a fixed object, aligning naturally with the brand's Chinese name. Light, directional, and immediate, it expresses a spirit of speed, clarity, and forward movement.

Motion GraphicsBrand FilmStylized

View on Behance