Time Bomb By Coca Cola Zero Sugar

Description

What if a brand was willing to sacrifice its own product to solve a real consumer problem? At Coca-Cola Zero Sugar, we set out to tackle a growing modern habit: “zombie eating.” Research shows that many Americans regularly eat while distracted by their phones or other screens, reducing the enjoyment of both their meals and the moments shared around them. As technology becomes more integrated into everyday life, distraction at the table has become the norm. Our insight was simple: people don’t need another reminder to put their phones down—they need a reason they can’t ignore. This led to the creation of a limited-edition Coca-Cola Zero Sugar can designed to encourage distraction-free dining. Hidden inside the can is a Mentos and a built-in timer. Once the can is opened, the timer begins a