Creativity Explained - On Type with Erik Spiekermann

Description

Legendary German designer Erik Spiekermann discusses the importance of typography and offers sage advice for anyone getting started. Creativity, Explained is an animated series from Adobe that explores the fundamental principles of art and design. Part education, part inspiration, each segment is voiced by a luminary in the field and provides highly relevant advice for hobbyists and working creatives alike. Our challenge was to create a consistent storytelling approach and wrap it in an aesthe