From the Highlands to Hollywood: How Compass Box is using design to navigate whisky scarcity

Description

When Compass Box launched Hedonism in 2000, it was a double-edged disruption. As the world’s first blended grain Scotch whisky, it challenged a category obsessed with single malts. Yet, its visual identity was equally provocative: it was the first Scotch to place a female form at the centre of its label. In an industry then […]What to read next: Beyond the yellow sea: How LOVE evolved the Hippeas identity for a high-stakes retail environment | What the Clinique x Crayola collaboration teaches us about the experience economy | What is your earliest design memory? | Deep impact – why design must prove its worth more than ever