Xbox ~ Motion Brand Identity
by ManvsMachineon Vimeo
Description
When Microsoft launched the Xbox One they commissioned Man vs Machine to design their global motion brand identity. The Xbox logo animation is one of their most iconic brand elements and our task was to translate their new logo into a full 3D brand language, with this item being the long form brand expression. A key aim was communicate how the brand has made the transition from core gamers to people who love music, television, films and apps. It’s evolving towards broad entertainment. Xbox has
